Byron Allen is suing McDonald's for $10 billion for failing to advertise in Black-owned media.
IMAGE BY ReutersAllen and his company, Allen Media Group, will claim in court that McDonald's violated civil rights laws, court filings show.
IMAGE BY Free PressAllen claimed McDonald's spends just $5 million of its $1.6 billion yearly advertising budget on African American-owned media -
IMAGE BY deadlineand "refuses to promote" on his networks, including the Weather Channel and Comedy.TV.
IMAGE BY wburThe media magnate accuses McDonald's of relegating his TV networks to a lower-budget "African-American tier."
IMAGE BY stockAllen stated Thursday: "This is about black-owned enterprises in the US economy.
IMAGE BY STOCKMcDonald's takes billions from black consumers and pays back little.
McDonald's perpetuates the trade gap between white corporate America and black America."
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