Byron Allen is suing McDonald's for $10 billion for failing to advertise in Black-owned media.IMAGE BY Reuters
Allen and his company, Allen Media Group, will claim in court that McDonald's violated civil rights laws, court filings show.IMAGE BY Free Press
Allen claimed McDonald's spends just $5 million of its $1.6 billion yearly advertising budget on African American-owned media -IMAGE BY deadline
and "refuses to promote" on his networks, including the Weather Channel and Comedy.TV.IMAGE BY wbur
The media magnate accuses McDonald's of relegating his TV networks to a lower-budget "African-American tier."IMAGE BY stock
Allen stated Thursday: "This is about black-owned enterprises in the US economy.IMAGE BY STOCK
McDonald's takes billions from black consumers and pays back little.
McDonald's perpetuates the trade gap between white corporate America and black America."
THANK YOUIMAGE BY STOCK