Byron Allen sues McDonald's for $10 billion over advertising

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Byron Allen is suing McDonald's for $10 billion for failing to advertise in Black-owned media.

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Allen and his company, Allen Media Group, will claim in court that McDonald's violated civil rights laws, court filings show.

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Allen claimed McDonald's spends just $5 million of its $1.6 billion yearly advertising budget on African American-owned media -

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and "refuses to promote" on his networks, including the Weather Channel and Comedy.TV.

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The media magnate accuses McDonald's of relegating his TV networks to a lower-budget "African-American tier."

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Allen stated Thursday: "This is about black-owned enterprises in the US economy.

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McDonald's takes billions from black consumers and pays back little.

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McDonald's perpetuates the trade gap between white corporate America and black America."

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THANK YOU

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